I Video
This is for 'i' channel. 1) Two muggers tell there victim, "Give us all your bread." The muggers then steal the 'Pilgrim' brand bread, with a voice over, "Yes, it is that good."2) An Indiana Jones rip-off, Only when the cover of the gold box is open, the nazi find 'Pilgrim' brand bread in side. 3) A teenage boy has made him self a sandwich. He takes a bite, and a light shins down from above. Cut to a 'Pilgrim' brand bread bag with a voice over. "It is that good." Cut back to the teenage boy, only with at wider camera shot showing is farther working on a light over head. The farther then says, "I hope I am not disturbing you." (sarcasm).4) Go with the history of the bakery, tell them about the family and how they want to make the best bread ever. Lie if need. (IE: make up a family.)