Imagine this: a young girl from a small village who has a pet parrot. She is South Asian and doesn't have much money but yet she is a household name throughout the region. When she speaks she can command an audience of hundreds of millions of children.Who is she? She is Meena.She's not known by any other name. She's feisty, courageous, humourous and above all she is beloved. It's a wonderful sight to see; a group of young girls and boys who light up like a birthday cake when you mention their friend, Meena. To them she is alive, she is fun and she is inspirational.Let me introduce you. Meena is a 9 year old girl who was born in Bangladesh in 1991. She has a pet parrot called Mithu, younger siblings Raju and Rani and they all live together with Meena's parents and grandmother in the village. In many ways, Meena is just like any other little girl you know. But in some ways she is completely different.Meena is a cartoon character. She is the culmination of years of research and she is now a daughter not only of Bangladesh but of India, Nepal, Pakistan, Bhutan and Sri Lanka. She was developed out of a need to confront the extreme discrimination against girls in South Asia. She would talk about serious issues such as education, early marriage, unequal food and work load.

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