This is a short film about target markets and the marketers that market to us. It's called "The Big Game/TicToc (Rounding Seconds 4 Target Markets)". The "Big Game" refers to the marketing game, big game animals and the big sports game. The implication being that hooking in consumers is a game to marketers. The 18:34 is international time for 6:34pm. 18-34 means the prime age demographic for selling the products to consumers. Rounding seconds relates to the seconds on the clock and also rounding second(s) base in baseball. You'll notice that the fonts to most of the letters in the title are different. The "B" relates to the deer, the "I" dissolves into the baseball bat, The double "G-G" relates to the woman's breasts with the implication that sex is used to sell products and "G" is also a bra size. That leaves us with the last three letters of "game", "AME" or "AIM" which dissolves into the dartboard. And that's what marketers do, they take "AME/AIM" at the brains of consumers. As you can see, it it spells out "BIGGAME"..I hope this clears up what might be rather cryptic upon a cursory first viewing. Original Music Video With Alpha And Omega By Boards Of Canada. By Xavier Reivax

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